Creating a blog is a fairly easy thing to do.
It costs you less than $5/month and it gives you the leverage to share your ideas, spread your brand, and earn money — if you’re smart about it.
Let me state in the beginning of this post that you don’t have to be tech-savy to start a blog. It used to be that one had to have a good background in programming and computer technology to start a blog, but that’s not the case anymore. Blogging technology and a lot of computer software are extremely user friendly these days. If you can login to your facebook, upload a picture and write a post, then you’re ready to start a blog. It’s really that simple.
Also, if you have goals to make money from your blog, then you absolutely can. If you choose to make money from your blog and you want to sustain your blog earnings, then I encourage you to focus on delivering massive value to your audience first. If you genuinely care about your readers and you help them solve a problem, then they will reward you for it. There is an abundance of financial opportunities on the web, and contrary to what most people think, blogging can be a fulfilling and a profitable endeavor.
1. Your site is your brand
Your blog is a place where first and foremost you teach yourself how to advertise and market your brand. It is also the place where you have to write about your product or ideas persuasively. So it really is a win for you as a blogger. And if you really care about your ideas and you’re honest and passionate about them, then others will want to read your work and possibly do business with you.
Your blog is your platform for sharing your knowledge and expertise with the world. It gives you the power to reach virtually anyone that has access to the internet and share your ideas and products with them. Given the global nature of the internet, you need to set aside the limitations you have about your brand and ideas. You’re not selling something in your neighborhood to hundreds or thousands of people, you’re selling to millions and perhaps even tens of millions of people around the globe. So what doesn’t sell in your neighborhood might be a hot commodity in another part of the world. Don’t judge things too quickly and try to give your ideas a fair trial.
2. What about choosing a niche?
Bloggers are so obsessed with “niches” and choosing a profitable niche that it paralyzes them from taking action. Don’t pursue “profitable” niches that you’re not passionate about. I can’t imagine how you would spend your time writing quality content, marketing a brand and investing in a product that you don’t care much for. So focus on what you’re passionate about — that’s a niche in and of itself. Remember, you want to start a blog because offline opportunities are not allowing you to pursue the development of your own ideas. Start writing about what you love and you will learn how to gauge what resonates with your readers, and then you can shape your blog accordingly. Stop doing things you don’t care about and don’t re-create the conditions that made you quit your dead-end job.
As far as the mass amount of blogs in your niche, don’t be swayed away by it. People are going to tell you that blogging is a waste of time and that no money could be earned doing so. I am here to tell you that that’s false. If you’re good at doing what you love and you have the ability to write about it, then you should absolutely try blogging. It will help you clarify what matters most to you and make more educated choices about where you want to be in 2 – 5 years. Don’t be a victim of other people’s beliefs about blogging.
If you’re an aspiring entrepreneur or if you have experience running businesses, then online entrepreneurship is an experience you should have under your belt. Your investment for such start-up is less than $5/month so it’s free entrepreneurial experience for you. Moreover, the internet will continue to exert its presence in our lives for the foreseeable future. Don’t ignore its potential and the opportunities that can come through it. Whether you’re a college student, a mid-career professional, or a retiree, blogging is your way to leverage yourself and spread your ideas to the greatest number of people.
4. Start your own blog
To start a blog, you need two things: a host and a software to run your site. Here’s what I use (see my resources page for the links):
- Bluhost. This is the host that I trust. I have never experienced any problems from using their service and they’re very friendly and always there if you need any help. I would never trade them for another host.
- WordPress. This is the software on which my site runs. In fact, the greatest majority of sites run on this software. It’s easy to use and it’s free.
And there you have it. You now have a website for under $5/month. That’s it. It’s simple and now you’re ready to start writing your content.
Now that you have a blog up and running. You need the world to know that you exist, and for that you need to market your blog and yourself.
Start getting accustomed to the idea that you have to offer free value to potential customers before you pitch them your product or service. Start making videos on Youtube. Start answering questions on Quora. And publish your content to twitter, google+, facebook, delicious, and whatever works best for you content. And things will grow from there. Go all in and you’ll see results.
Finally, even if you don’t get rewarded monetarily for your writing right away, the learning experience of writing and receiving feedback from the blogging community will give you a fresh perspective on your brand, ideas, and perhaps direct you toward better and more fulfilling future opportunities.